Beyond the waiting room.
From paid social campaigns to organic content, this work helped introduce Optum Now's growing suite of online care services and products to new audiences.
The challenge wasn't just awareness, it was making healthcare marketing feel approachable, relatable, and genuinely useful. Through concept development, copywriting, creative strategy, and social-first storytelling, the goal was always the same: meet people where they are and make taking care of themselves feel easier.
Role: Concept Development • Copywriting
Care, built for real life.
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Optum Now Online Care
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Wellness is my middle name.
Healthcare doesn’t have to be serious all the time.
Through trend-driven content, timely moments, and social-first storytelling, this work helped bring a little more personality to the Optum Now brand, proving wellness content can be informative, engaging, and occasionally fun.
